Just like fingerprints, every business makes a different impression. What image comes to mind when people see your name or hear your slogan? Are you "that place by the mall that has the good deals," "that shop that always looks like it's closed," or "that fabulous store downtown?" You can't do much about your competition, but you can do a lot about controlling customer perceptions of your business. And perceptions begin with "branding," ad industry jargon for "who am I."
Branding starts with defining what you have to offer and who's most likely to buy it. WordWoman Ink can help you identify strengths, play down deficiencies, pinpoint your target market, and bring home sales. Because no matter how clever your branding may be, if it's not improving your bottom line, what's the point?